Born Behind the Bar
As bartenders with decades of experience fixing and creating cocktails, it has long been our dream to offer our drinks in a portable format to provide them to customers wherever they may be.
Obsessively Crafted
The challenge was how to do it without sacrificing the quality and freshness of a scratch-made cocktail. Luckily, our co-founder Tom Macy has a mad scientist streak. After years of planning, tasting, tweaking, (and borderline obsessing) we finally reached our goal. In the summer of 2020 Social Hour Cocktails was launched in NYC.
We’re committed to continuing to push the envelope and elevate cocktail experiences beyond the bar whenever and wherever possible. Because the world needs more Social Hours!
The Goal:
As Good, or Better, than a Cocktail Made from Scratch
We held our cocktails to the same quality standards as the ones we make in our bars. If they didn’t, we wouldn’t have put them in a can. We also added dash of creativity to give each recipe the spark of excitement of discovering something new. Our canned cocktails won’t taste like any you’ve ever had.
Clover Club in particular has received a slew of accolades including Best New Cocktail Bar at Tales of the Cocktail’s Spirited Awards in 2009, and Best American Cocktail Bar and Best High Volume Cocktail Bar in 2013. Clover Club has also been listed on Drinks International’s list of the World’s 50 Best Bars ten times.
Made In New York,
With New York Spirits
We are proudly manufactured in New York State. Our cocktails are primarily made New York spirits, which have been distilled from New York crops.
The Founders
Tom Macy - Co-Founder, CEO, and Recipe Developer
The idea for cocktail bar-quality canned cocktails first popped into Tom’s head in 2013 while he was on a quest to develop the perfect Gin & Tonic recipe and preparation.
Tom is on a mission to help people drink better cocktails. He served as the beverage director at Clover Club for 8 years (Julie hired him as a barback in 2009). During that time the bar earned several prestigious awards, see below.
He has won more awards in Punch Magazine’s Ultimate Blind Cocktail Tastings than any other bartender. You can also find a catalogue of his recipes and cocktail tips on his highly trafficked website, tommacy.com popular YouTube Channel, Tom Macy Cocktails.
The Founders
Julie Reiner - Co-Founder
You may recognize Julie as one of the judges on the Netflix cocktail competition show “DrinkMasters”.
She’s been a leading cocktail culture pioneer for the last 20+ years. In addition to Clover Club, she’s founded several of New York City’s top bars, including the Flatiron Lounge, Pegu Club, Leyenda, and Milady’s.
She has won numerous awards, including Wine Enthusiast’s Bartender of the Year, and has been nominated for a James Beard award.
Social Hour’s Family Roots
The name, Social Hour, was the term Tom’s Grandparents used for “cocktail hour”, which is still fixture at all Macy family gatherings. For us, social hour represents what we see as the true value of cocktails: their unique ability to bring people together.
John Wm Macy's Family Bakery
In addition to cocktails, the only other essential component to a proper Macy family social hour is John Wm. Macy’s Cheese Sticks. A product invented, and company still run, by Tom’s father. Unsurprisingly, they are the perfect cocktail snack. Social hour is in our blood!
In addition to cocktails, the only other essential component to a proper Macy family social hour is John Wm. Macy’s Cheese Sticks. A product invented and company founded by Tom’s father John. Unsurprisingly, they are the perfect cocktail snack. Social hour is in our blood!
Social Hour’s Family Roots
The name, Social Hour, was the term Tom’s Grandparents used for “cocktail hour”, which is still fixture at all Macy family gatherings. For us, social hour represents what we see as the true value of cocktails: their unique ability to bring people together.
John Wm Macy’s Family Bakery
In addition to cocktails, the only other essential component to a proper Macy family social hour is John Wm. Macy’s Cheese Sticks. A product invented, and company still run, by Tom’s father. Unsurprisingly, they are the perfect cocktail snack. Social hour is in our blood!
In addition to cocktails, the only other essential component to a proper Macy family social hour is John Wm. Macy’s Cheese Sticks. A product invented and company founded by Tom’s father John. Unsurprisingly, they are the perfect cocktail snack. Social hour is in our blood!
Social
Hour’s
Family
Roots
